The European Accessibility Act (EAA) requires businesses to ensure their websites are accessible to everyone. By 2025, this is mandatory for online stores, banks and service platforms.
But let’s forget the law for a second. Accessibility is simply about making sure nobody is locked out. Think of it like a dropped kerb on a pavement: it’s designed for wheelchairs, but it’s also used by parents with prams, kids on scooters and travellers with suitcases. On your site, this means better contrast, keyboard navigation and clear image descriptions. It’s not just about compliance, it’s about opening your doors to millions of potential customers who currently find your site too difficult to use.